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Work History

2010-Present: The Lubrizol Corporation
Global Strategic Marketing Manager

Consulted and influenced product managers in businesses earning a total profit of nearly $300 million. Designed and developed marketing strategies, product launches, innovative communications, end user research and more.

  • Positioned Lubrizol Driveline as a thought leader by recently launching DrivelineNEWS.com.
    This website consolidated 3 online marketing channels, streamlined processes for more impactful communications and saved the company tens of thousands of dollars.

  • Strategized—TractorLife.com—a website that drives end user demand for high quality tractor hydraulic fluids, collects voice of the customer information and, ultimately, helps Driveline’s customers sell more products to farmers.

  • Designed a unique process to launch and maintain TractorLife.com, which saved the company countless of man hours and nearly $115,000.

  • Created a video sales tool, which will help nearly 20 customers sell against budget fluids and expand profits.

  • Led a team of 20 pan segment employees to create, market and launch an internal online innovation tool.

2007-2010: PNC Bank (Formerly National City Corp.)                                                          
Consumer Lending Marketing Manager, Assistant Vice President

Planned, developed and executed integrated, multi-tactical marketing communications programs that drove consumer lending applications and, ultimately, booked loans in a challenging lending environment.

  • Sought after by former supervisor who provided an attractive career opportunity and offer.

  • Established a rapport with National City executives and employees and was nominated for and won a Champion award within six weeks of employment. Click to view the Champion Award.

  • Earned a VIP award from the National City auto line of business regarding the marketing communications plan and execution for the Auto Check Ready new product launch. Click to view the VIP award.

  • Earned another VIP award from National City manager for creating and spearheading an innovative professional development program for the Consumer Lending marketing team. Click to view the VIP award.

  • Led the development of the online Home Value Tool, which generated nearly 50,000 home equity leads in less than one year.

2004-2007: IndustryWeek                                                                   
Marketing, Business Development Director

Led all marketing activities for IndustryWeek—in print, online and conferences. Assumed ownership of the entire creative process for brand development while balancing the day-to-day tasks, including setting and implementing a marketing plan within budget, planning writing and designing sales collateral, promotions and advertisements, and coordinating research and trade show activity.

2004: National City Corp.                                                                 
Corporate Bank Marketing Specialist II, Officer

Led all marketing communications strategies and execution for the corporate bank.

  • Managed the inbound marketing techniques including the webinar, How will Check 21 Affect Your Business, which attracted more than 1,500 attendees.

  • Directed lead nurturing campaigns, including overseeing the entire publishing process of National City’s magazine “Corporate Insights,” which provided 25,000 National City customers/prospects value-added financial information.

  • Led the Treasury Management sales team to success at a major annual trade show, which
    included developing event strategies and goals, driving booth attendance of key decision
    makers, coordinating every detail of the 20' x 30' booth, creating direct-mail promotions,
    organizing team logistics and arranging client entertainment.

2002-2004: The Pentagon Corp.                                                            
Director of Marketing and Public Relations

Directed the company's marketing communications programs including public relations, media relations, copywriting, graphic design, collateral materials, direct mail, web site content and trade show activity.

  • Develop corporate identity from scratch, which included establishing company mission and vision, strategy and tactics as well as complete overhaul design of corporate and product logos.

  • Build awareness of The Pentagon Corp. name and product—Production IQ—through the “What’s your Production IQ?” promotional/advertising campaign. Responsible for the creation, design, layout, production and placement.

  • Generate thousands of leads in just a one-year time frame through white paper sponsorships, trade shows, e-mail marketing, Internet redesign, direct mail campaigns and third-party recognition.

2000-2002: IndustryWeek
Marketing Communications Manager

Led all marketing activities for IndustryWeek—in print, online and conferences. Assumed ownership of the entire creative process for brand development while balancing the day-to-day tasks, including setting and implementing a marketing plan within budget, planning writing and designing sales collateral, promotions and advertisements; and coordinating research and trade show activity.

  • Created promotions that consistently received high response rates, industry awards, unsolicited customer kudos and even recognition for bringing in new business.

  • Led a very impressive marketing department that delivered the first information-rich online media kit, spectacular sales collateral and solid market research. As a result, the team became the "buzz around the water cooler."

  • Pitched the accomplishments of IndustryWeek to BtoB magazine editors and won the prestigious BtoB Media Power 50 award every year.

1997-2000: State Industrial Products
Product Manager

Managed five industrial product lines totaling $2.3 million in sales. Prepared marketing plans, which included product specifications, prices, packages, gross margin, ROI analysis, forecast and product launch strategy.

  • Developed a private label product line, UZ Professional Coatings, which increased sales 688% in 18 months.

  • Develop the leading private label in the adhesives product line, DURALOCK, which accounted for 50% of the adhesive line revenue.

  • Generate an additional $50,000 in just 4 months implementing a small product line extension – UZ Strip Aid. Gross profit totaled $43,800.

  • Designed, wrote and produced divisional literature for all product lines, which consisted of 22,000 items and more than 40 product lines.

 

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