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Effectively and Efficiently Marketed IndustryWeek Events
  • Planned, managed and executed an integrated marketing campaign for the 2007 IW Best Plants Conference, which delivered more than 16 million impressions
  • As a result, paid attendance tripled and revenues for the 2007 IW Best Plants Conference increased more than 100% over 2006
  • Marketed The China Factor    Executive Event Series, which contributed more than $200,000 to IW’s bottom line
                        


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