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Drove Event Attendance by Showcasing In-Depth Conference Content
The IW Best Plants Conference Connection, a digital magazine published monthly, drove event attendance by showcasing regular conference news, highlighting exactly what attendees would see, hear and learn at sessions, keynotes and plant tours.

As part of an integrated marketing communications plan, this promotion helped IW triple paid attendance and increase revenues more than 100% for the 2007 IW Best Plants Conference over the previous year.

Click the links below to see samples of this promotion.


November 2006 Issue
December 2006 Issue
January 2007 Issue
February 2007 Issue
March 2007 Issue
Bonus March 2007 Issue
April 2007 Issue
Bonus April 2007 Issue
May 2007 Issue

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