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Established a Strong Brand for IndustryWeek and The Pentagon Corp.
"Nice job on IW's Everything is Manufactured advertising campaign. The ads look so good I thought you hired and agency to create them."
Former Group Publisher, Penton Media Inc.
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IndustryWeek (IW) |
The Pentagon Corp. |
| Managed the IW brand as a whole and nine other product lines |
Established and implemented the company mission, vision, marketing strategies and tactics |
| Created all IW advertisements, including the national campaign, Everything is Manufactured. This consisted of concept, layout and placement |
Designed all company and product logos |
| Served as the brand champion, ensuring that all communications, including sales collateral, promotions, e-mail blasts, press releases, trade shows and events appropriately showcased IW's value proposition |
Created a billion-dollar company |
